What sets us apart is our distinctive approach. Clients choose STRAAD as their trusted advisors due to our unwavering dedication to addressing their unique needs and helping them realize their most audacious goals.
Motivated by a passion for people, strategy and leadership, STRAAD was founded in 2015 with the dream of transforming the consulting landscape. We were guided by a focus on innovation, driving revolutionary change and creating a culture where employees and our customers thrive. We embarked on a journey that led us through the dynamic start-up phase, and we continue to grow and scale across North America, strengthening our operations, nurturing leadership growth, and building on our strong foundation for expansion.
STRAAD’s story is a testament to the excellence embodied by every STRAADite, client and community partner. At the core of our journey is the development of unique skill sets, leaning into our individual and collective strengths, and through the spirit of innovation, seamlessly integrating the past, present and future into a singular, coherent view.
At STRAAD, we believe the possibilities are endless.
We empower future-focused leaders navigating complex systems and illuminate the path forward to drive strategic change.
By harnessing the power of an interconnected ecosystem, we equip leaders with the knowledge and tools to look around the corner, igniting hope, decisive action and strategic change.
We are the architects of a future where organizations thrive, leaders flourish and continuous learning and curiosity catalyze sustained success.
At STRAAD, we value the unique attributes each team member brings to the table. Anchored by a passion for learning and a profound commitment to our people, we believe in fostering a culture that embraces a growth mindset, places a strong emphasis on leadership, and encourages curiosity, exploration and innovation. In the spirit of continuous learning, we hold each other accountable and set measurable goals, seek improvement, and hold a results-driven mindset to unlock performance.
Megan is a seasoned OE management consultant and has held several leadership positions during her time in global Management Consulting firms as well as in her role as CEO of STRAAD.
Ayana leads STRAAD’s consulting practice bringing over 15 years of leadership experience and OE expertise supporting global institutions in their pursuit of strategic change and impact.
Prarthna is the Marketing & Communications Lead at STRAAD and has over a decade of international experience leading strategic marketing and communications programs in Canada and the UK.