Prarthna is the Marketing & Communications Lead at STRAAD and has over a decade of international experience leading strategic marketing and communications programs in Canada and the UK. Prarthna has worked in a diverse range of industries spanning construction, property development, energy & utilities, and sports retail.

Her experience includes leading organizational and leadership communications strategies, increasing brand awareness and driving employee engagement. Prarthna takes a creative, personalized approach to support leaders and teams, and is passionate about finding innovative ways to drive behavioural change and achieve business objectives.

Prarthna holds a degree in Communications Studies from the University of Calgary (BA) and is certified with the UK’s Chartered Institute of Public Relations.

Prarthna loves to stay active through dance, CrossFit and playing soccer, and is an avid writer.



Ayana leads STRAAD’s consulting practice bringing over 15 years of leadership experience and OE expertise supporting global institutions spanning energy & utilities, higher education, not for profits and high-performance sport in their pursuit of strategic change and impact.

Ayana is a gifted systems thinker, strategist, and developer of leaders.  She brings an interdisciplinary skill set to complex people and business problems with human-centric and values driven approaches.

Ayana holds graduate degrees from Yale University and the University of Chicago. She is a Certified Executive Coach with the International Coaching Federation and holds the Family Enterprise Advisor designation.  An Ordained Minster with the United Church of Canada, Ayana lives out her commitment to social impact as Board Director of Not-for-Profit Boards and organizations including Canada’s Governor General Leadership Conference.  Ayana lives in the Treaty 7 foothills of Calgary, Alberta where she loves cooking, yoga and spending time with family.



Megan serves as the Founder and CEO of STRAAD. Prior to establishing STRAAD, she held leadership roles at renowned Global Management Consulting Firms and Multi-National Energy companies, encompassing responsibilities in strategy, change management, and organizational effectiveness.

Within STRAAD, Megan leads the firm’s growth strategy, fostering a learning culture that cultivates shared leadership, an innovative mindset, and a commitment to addressing and resolving the intricate challenges our world faces today. Megan’s extensive background equips her to assist clients in navigating strategic and systemic-level changes. Collaborating with leaders spanning various industries, she guides them through strategic transformation initiatives.

Megan earned her commerce undergraduate degree from McGill University and holds an Executive MBA from MIT’s Sloan School of Management. Residing in Calgary, Alberta with her husband and two children, Megan remains connected to her small-town roots. She firmly believes that the fusion of diligent effort and humility has the power to unlock untapped potential.